Trump’s 2020 Campaign Is Very Different From 2016
Donald Trump has recently started his reelection campaign. With the DNC already announcing 20 people who will be a part of the first debate, it only makes sense for Trump to work on the GOP side. However, there are some major changes to the way that he’s campaigning in comparison to his approach in 2016.
Trump wasn’t the leading candidate in 2016. He didn’t hit the ground running as strong as he could have. In fact, there were quite a number of other candidates who had more money behind them and a stronger platform. However, it was his promise of making America Great Again and his ability to convince the GOP that he was the better candidate to run against eh Democrats that, ultimately, got him to where he is today.
He has a more focused plan for 2020. He has about $40 million to spend on his reelection campaign and has a massive network of volunteers around the country. He has a map of all of the places he’s going to hit. Plus, all of the people attending his rallies will have their personal information collected so that they can receive emails and texts about contributing towards the reelection fund.
Trump took the stage in Orlando, Florida on Tuesday. This is where he announced his bid for reelection. 20,000 guests requested tickets to the rally, too.
Since taking office, his team has spent 2 and a half years working on building a professional operation that optimizes all of the variables while working with a significant amount of cash flow. Between the Trump campaign and the Republican National Committee, there is a combined $82 million in the bank. The joint fundraising operation is also going well, in comparison to the fighting that was taking place throughout his first campaign.
The communications director for the Trump campaign, Tim Murtaugh, said that the campaign is more befitting of the incumbent president of the United States. The 2016 campaign was being built as they went, which led to a number of inefficiencies.
Trump and his entire campaign team understand that there are more challenges. Even though they are more organized and better financed, there are still investigations happening into his financial history and past business ventures. Court rulings have also created considerable setbacks for his platform agenda. Then, there is House Speaker Nancy Pelosi discussing everything from impeachment to prison.
Known for his outbursts, Trump can’t push past and approval rating of 42 percent. He also cannot bill himself as an outsider as he did in 2016. He now occupies the center of the swamp. When Obama was facing reelection, he was sitting at an approval rating of around 51 percent.
The campaign staffers cannot use any kind of fixed communications strategy because Trump determines the message on any given day. All they can do is successfully back him. They have also begun crafting various candidate-specific messages in hopes that Trump will begin deploying them at some point during the reelection campaign.
There are also 23 Democratic candidates fighting it out to get the DNC nomination out of the primaries. Although former VP Joe Biden seems to be taking the initial lead, there are also others to be aware of, including Bernie Sanders, Beto O’Rourke, Elizabeth Warren, and Pete Buttigieg.
Trump and his campaign staffers have more resources and institutional knowledge them they did in 2016. They are as prepared as they can be to move forward.
The campaign will not be able to adjust dramatically until they know who the Democratic nominee is going to be. There is the belief that Warren, Sanders, or Biden will be Trump’s opponent. However, anything can happen with a total of 12 DNC debates scheduled to take place.
Plans are already in process for how they are going to deal with the different Democratic nominees that may go up against Trump. If it is Warren or Sanders, they will need to become advocates for radical change that are simply a step too far for the average voter. If the race is against Biden, however, it will be looking at changes versus staying with the status quo.
A lot can happen between now and when the American public takes to the polls in November 2020. Trump has 17 months in order to boost his approval rating and find out who the DNC is going to nominate. It’s anyone’s game at this point, though Trump is more prepared, which leaves many within the GOP confident that he can pull out a win.