Sprite Takes A Step To The Left With Promoting Transgenders
More and more brands are starting to get political. They start out with a slow lean to the left or right to test out the waters. If they don’t like it, they lean the other way until they steady out once again. However, Sprite decided to take a giant step to the left with a new ad that celebrates parents who are helping their kids be transgender.
Advertising and the promotion of unnecessary desires were always something that the left shunned because it was all about capitalism. However, Sprite has decided that they’re going to not only advertise but cling to the left. The sugary soft drink could easily be seen as an unnecessary desire. It would seem that advertising such a thing would be a very Republican thing to do if the Dems had any say about it.
Their new advertising budget is promoting the parents who encourage their children to become transgender. A campaign is being pushed by the cultural left is shaking the foundations of society.
Mothers of boys are applying makeup in the ad, dressing their sons in feminine clothing, all while smiling at each other. Meanwhile, mothers of girls are binding the breasts of their daughters to make them appear more male. Then, a grandmother teases her grandson while helping him to dress in drag.
The ad continues by showing children prep for a Pride event with a rainbow flag while embracing LGBT family members. It appears as though the parents are sending their LGBT children off to celebrate.
The video arrives in Argentina just in time for them to celebrate their Pride Week in Buenos Aires. The ad ends with a Spanish phrase that translates to a definition of pride which means when “someone you love chooses to be happy.”
Activist Mommy explores the motives that are at work within the commercial. It’s a tactic that’s commonly used by big brands, like Sprite, to help those within the LGBT community feel good about themselves. Meanwhile, it makes those who disagree with that lifestyle appear to be uncompassionate, cold-hearted, and hateful. This creates an artificial juxtaposition that brings division and further polarizes the opposing sides that are found within the culture war. Activist Mommy explains that Sprite has issued a silent message that says that if you aren’t like the people in the ad, you aren’t loving.
The number of people in Argentina or even the US for that matter who identify as transgender are still a very small fraction of the population. It isn’t as though Coca-Cola is trying to appeal to this small percentage. Instead, they are trying to show how “progressive and woke” the company is. Regardless, Sprite is really just sugar water in expensive packaging. However, with fortunes being spent on this advertising, it creates a cultural divide and shows that Coca-Cola is on the “winning” side because, somehow, the far left has gotten so aggressive that they feel as though they are the only side of that matters.
The ad regarding the transgender children has not appeared in the United States as of yet – and it’s unclear as to whether it will or not. There have been a number of companies that have gone political, either to the left or right, and have not been able to recover. Perhaps Coca-Cola in all of their advertising wisdom decided to test it out in Argentina to see what the response was. While no one has gone completely ballistic, it’s most likely because Argentinians don’t react as Americans do.
Parents Magazine recently tried to express that they are sympathetic to transgender children and the parents who raise them – and it was not accepted well. The right set the left in its place for trying to force gender on children who had not even hit puberty.
The Sprite commercial is at least respectful of the fact that they use teenagers throughout the ad, showing that they have gone through puberty and have at least some idea of what they want.
There’s a fine line that occurs with the transgender of respecting wishes and pushing an agenda. Kids have to be at least 13 years of age to make a decision according to most doctors around the United States. With the Sprite ad, it’s not even about the soda. It’s more of a political statement than anything else, which is why it might not ever grace any US programming. They’re not advertising their product. No one needs to know what Sprite thinks about the transgender community.