Geography Isn’t Racial but Cancel Culture Comes for Trader Joe’s Anyway
The cancel culture has been looking to get anything that they can get their hands on. The granola-crunching liberals aren’t giving any company a break – now they’re coming for one of their own. Unfortunately, they’re blind with hatred to realize that they don’t have a good argument.
Trader Joe’s is a popular grocery chain known for selling organic food. They have a diverse selection of foods that cover the globe – Indian, Japanese, Mexican, and more. As a way to have some fun with the brands, they have chosen names that are common within the different geographic areas.
Just as they have ‘Trader Joe’ for the American foods, they have ‘Trader Ming’ and ‘Trader Jose’ and ‘Trader Giotto’ among other names. It allows them to show that food is of a particular global cuisine.
How dare they use common geographic names. These poor liberals don’t know what to think about that. They can’t process such information. Since they don’t know the difference between geography and race, they’re going to call it racial.
So, now, there’s a petition on change.org demanding that the health store change out the product packaging.
The protesters seem a bit full of themselves with the “demand” that Trader Joe’s remove the branding: “We demand that Trader Joe’s remove racist branding and packaging from its stores. The grocery chain labels some of its ethnic foods with modifications of “Joe” that belies a narrative of exoticism that perpetuates harmful stereotypes.”
What is harmful about selling lasagna under the name of Trader Giotto? Giotto is the Italian alternative to Joe. It isn’t a stereotype. It’s a fact. How about Trader Jose with its enchiladas? Again…Jose would be the Mexican alternative to the name of Joe.
These protesters may seem a bit confused about what it is that they are protesting. They are blaming Trader Joe’s for using terms that imply “exoticism.” Really? I mean, if you call frozen enchiladas exotic, then sure. But the reality is that they’ve always sold what they’ve sold using these names. No one has purchased a bag of frozen enchiladas assuming that they’re any more exotic than if they had the name of Trader Joe versus Trader Jose. If someone has, perhaps that is the real problem here.
Protesters have to be ready to face reality. There are going to be names other than the American ones that they grew up with. If Giotto sounds “exotic” it’s because the person has never been to Italy – or watched a movie based in Italy or read a book set in Italy. There’s a difference between racism and ignorance – and the protesters in charge of this petition are ignorant.
As for the petition itself, it was started two weeks ago and has only generated a little over 2,000 names. Why? Because most people don’t find anything wrong with seeing names like Giotto and Jose on the packaging. Those with the names of Ming, Jose, Giotto, and others aren’t offended, either. They’re not coming to point the finger at the health food chain.
What’s even funnier is that the petition was started by a white liberal who has probably never even traveled outside of the United States. She decided that she needed to be offended by something because all of her friends, too, were being offended. She opened up her freezer, saw that she accidentally bought some Eggplant Parmesan from Trader Giotto and began to feel the rage building up as she realized she couldn’t possibly eat that for dinner.
If the cancel culture keeps digging through their kitchen, there’s not going to be anything left to eat. They’ve already gotten rid of pancakes thanks to canceling Aunt Jemima. Now, they’re coming for the delicious organic foods in the freezer section. Perhaps they’ll find some offense with black-eyed peas or red-skinned potatoes, next. After all, the ignorance of the liberals seems to know no bounds in 2020.